Tuesday, June 14, 2005


If you know me, you know I'm impulsive when it comes to buying things. Especially new products. I'll try most new candies and snacks once, the same for beverages.

Coca-Cola recently launched a new calorie free cola--Coca-Cola Zero.

From the March 21, 2005 press release from Coca-Cola:

"Coca-Cola Zero is exactly what young adults told us they wanted - real
Coca-Cola taste, zero calories and a new brand they can call their own," said
Dan Dillon, vice president, Diet Portfolio, Coca-Cola North America. "Young
people today do not want to compromise on flavor or calories and we think
Coca-Cola Zero's taste and personality will appeal to them."

Coca-Cola Zero will be sweetened with a blend of aspartame and acesulfame
potassium (ace-k), and will be available in a broad range of package sizes.
The launch of Coca-Cola Zero will have no impact on Coca-Cola North America's ongoing support for Diet Coke, America's #1 diet soft drink, as the target audiences are different.

And herein lies the problem. The first taste is that of the classic Coca-Cola taste. But pretty much as soon as you swallow, you feel like you poured ten packets of Equal on your tongue and swallowed. The tinny, metallic, medicinal taste of aspartame is really overwhelming.

Sorry Coke, I'm going to stick with my Diet Cokes. Vanillas, Limes, Lemons and Cherries included!


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