Hello Tom,Warren Brown from CakeLove here.
I want to extend additional information about our products which it appears may clear up some confusion about how to serve products from CakeLove. I have seen on-line @ Ask Tom several comments that state CakeLove tastes like lard or is dry and is hard. To me, this suggests that people are eating the cakes, cupcakes, and other pastries at temperatures other than room temperature. We've seen similar comments in the past from customers who were eating the product straight from the fridge. Cold, butter based cake will taste just how your readers have described it. Because of that, we advise that everything from CakeLove be served at room temperature. To be sure, we refrigerate our products because of the fresh and perishable ingredients included, whether in the fillings or buttercreams. Not everyone wants to wait though and many people remain new customers, so we've renewed our efforts to make people aware of the importance of"serving cake @ room temp."At Love Cafe, we ask that customers wait 5-15 minutes before eating slices of cake, crunchy feet with buttercream, buzz balls, cupcakes or any other refrigerated pastry. At CakeLove where visitors and customers can get whole cakes and pastries to go, we ask/encourage people to leave whole cakes at room temp for no less than 60-90 minutes prior to slicing. The cheesecake is an exception that tastes good chilly or @ room temp. When I can, I give our cakes up to 4 hours before slicing into it.
In general, the longer the wait, the better the taste. I once had a Strawberry Shortcake after flying (unrefrigerated) to South Carolina with it from DC. The flavors @ room temp vs. refrigerated are markedly different. A customer once said the New German Chocolate cake is good cold but 10,000 times better when it's at room temp. I agree 100%.Under this renewed initiative to serve no cake before its time, we made palm cards in the spirit of a cautionary road sign. It features a person with a cake, a thermometer at 72 degrees, and the phrase "serve cake @ room temp". I hope people find it cute as well as informative. I'd be happy to send you the palm card so you can see it.
Also, we have a comprehensive serving guide on our new web site, cakelove.com. It's amazing how much scratch made cakes and pastries are a novelty in the market- especially those made with butter. We're happy to and welcome the opportunity to share with our customers and visitors the steps we encourage to really enjoy what we bake everyday. I would greatly appreciate it if you would share this info with your readers. In addition, I would like to send to your attention a sampler platter of our products for your review @ room temp. If you are interested, please provide me with a time and place for delivery.
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